Sonoma Brands Capital
Who they are
Head officeSONOMA, CA, 95476 · CA
Websitehttps://sonomabrands.com/
How they investgrowth equity
How they create valuetheir own filings do not say in words we could read
Companies they own
| company | site | sector | current or past |
|---|---|---|---|
| Bachan’s | — | View Brand | exited |
| Peckish | — | View Brand | exited |
| Touchland | — | View Brand | exited |
| Vacation | — | View Brand | exited |
| Avaline | — | View Brand | not stated |
| Beekeeper’s Naturals | — | View Brand | not stated |
| businesswire.com | https://businesswire.com/ | — | not stated |
| ciele cosmetics | https://cielecosmetics.com/ | View Brand | not stated |
| Discovered Brands | https://discoveredbrands.com/ | View Brand | not stated |
| HUM Nutrition | https://humnutrition.com/ | View Brand | not stated |
| insider.com | https://insider.com/ | — | not stated |
| instyle.com | https://instyle.com/ | — | not stated |
| KRAVE & Chef’s Cut | — | — | not stated |
| Made by Nacho | https://madebynacho.com/ | View Brand | not stated |
| Milk Bar | — | View Brand | not stated |
| newsweek.com | https://newsweek.com/ | — | not stated |
| Oats Overnight | https://oatsovernight.com/ | View Brand | not stated |
| Our Brand Partners | — | — | not stated |
| Remedy Science | — | Remedy Science is making clinical skincare accessible to everyone. | not stated |
| thezoereport.com | https://thezoereport.com/ | — | not stated |
| Triple Peak | https://triplepeak.com/ | View Brand | not stated |
| True Botanicals | https://truebotanicals.com/ | View Brand | not stated |
| Yerba Madre | https://yerbamadre.com/ | View Brand | not stated |
Fit
SEC roster screen records the target regulatory assets under management band and at least one private fund; site read identifies a private-equity fund type; no dated intent signal is present.
Strong fit · Fit · Watch is our reading of four things: whether the firm matches the thesis, whether there is someone senior to write to, whether anything has happened recently that gives a reason to write, and whether there is evidence they need this. A firm on Watch is not a no; it is one where only the first of the four is true today.
People
Roles, never names — a person's name and address stay in the outreach system and never appear on a page.
| role | team | seniority | address | checked |
|---|---|---|---|---|
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
| Not in the sequence | — | — | Not checked yet | not checked yet |
Activity
nothing public in the last year that we could attach to this firm — we watch the news and SEC fund filings, and this fills as they make moves
The sequence
A reply at any point stops every step still to come — nobody who answers is written to again by the sequence.
- 1
Introduction · day 1
one email to the senior team, written for this firm
not written yet
- 2
Check-in · 7 days after the introduction
one line in the same thread, only if there has been no reply
not written yet
- 3
Last note · 16 days after the introduction
one line in the same thread, only if there has been no reply
not written yet
You see that each step went out and when. Whether the words of each email appear here too is your call.
Replies
What each reply meant. The words of a reply stay in the mailbox and are never copied into this system.
no reply from this firm yet
Before it goes
evaluated at send; nothing has gone yet
Before any email leaves, six things are checked and written against that email: where the firm is, whether they are a business contact, why we are allowed to write, whether they are on a do-not-contact list, and that the unsubscribe line and postal address are in the message. A message cannot reach the send step without that record.